A messaging brief grounded in customer words

RESULT
A short evidence table, three testable messaging ideas, and follow-up interview questions.

INPUTS
Anonymized customer notes with source labels, the offer you are researching, and the audience you want to understand.

HOW TO USE
Paste the main prompt into a new AI chat. Replace bracketed fields. Review the result, then use a follow-up in the same chat.

MAIN PROMPT
Analyze this small customer sample for messaging research.
OFFER: [what we actually deliver]
AUDIENCE: [who these notes represent]
SOURCE NOTES: [paste anonymized entries labeled A, B, C, etc.]

Create an evidence table with: observed issue, exact short quote, source label, number of supporting entries, and interpretation. Count entries, not repeated words. Separate direct evidence from hypotheses. Include contradictory or neutral evidence. Then propose three messaging ideas, each tied to a source, and three questions for further interviews. Do not invent quotes or results. Do not treat this sample as representative of an entire market or calculate persuasive percentages from it. Explain where evidence is too thin.

ILLUSTRATIVE INPUT
Fictional sample:
A: “I have plenty of footage. I never know what to send the editor.”
B: “Editing is fine once we agree on the brief.”
C: “I spend too long explaining revisions.”
Offer under review: help organizing video production handoffs.

ILLUSTRATIVE OUTPUT
Evidence: Unclear handoff. Source A: “I never know what to send the editor.” One supporting entry.
Evidence: Brief agreement matters. Source B: “Editing is fine once we agree on the brief.” One entry; this also suggests editing itself may not be the problem.
Evidence: Revision communication takes effort. Source C: “I spend too long explaining revisions.” One entry.
Hypothesis: Clearer briefs and feedback may be more useful than another editing tool. This needs validation.
Messaging idea: “Know what to send your editor before the next shoot.” Based on A, not a tested conversion claim.
Interview question: “Walk me through the last time an editing handoff stalled. What information was missing?”

FOLLOW-UP 1
These messages sound generic. Rewrite each around the specific moment described in its source quote. Keep the promise limited to what the offer delivers. Show the source label beside every option.

FOLLOW-UP 2
Challenge the main hypothesis. What in this sample does not fit it? List the additional evidence we need before changing the offer, and draft neutral interview questions that do not lead the customer.

FINISH
Check every quote against the notes. Select one messaging idea to test and record the original version, proposed change, and what response you will observe. Ask new customers whether the wording matches their experience before treating it as established positioning.